Taste: How to make a revolution in retail doing everything wrong | Канцтовары для офиса и дома

Book Description

How to build a large grocery network, starting with a small milk kiosk and not taking any credit? How to get out of the scarlet ocean, immerse yourself in blue and increase the turnover twice every year? How can we not lose the start-up in 10 years? How to manage a company in which more than 5000 employees, without strict orders and regulations, registered KPI and planned annual budget? What should be managers in such a company? How do you even pick up a team that you don't want to leave? Food Networks "flavesville" and "izbyonka" are familiar with many, their products are loved and recommended to friends. The company broke into the market of healthy nutrition and made a revolution in retail trade. The Book of Evgeny Shchepin, one of the key employees of the "taste",-this is an honest story about the successes and failures of the company, about plans and expectations, about the attitude to employees and buyers and, of course, about people, without which, "flavesville" would never become as we know him today.

More about the book About whatHow to build a large grocery network, starting with a small milk kiosk and not taking any credit? How to get out of the scarlet ocean, immerse yourself in blue and increase the turnover twice every year? How can we not lose the start-up in 10 years? How to manage a company in which more than 5000 employees, without strict orders and regulations, registered KPI and planned annual budget?

What should be managers in such a company? How do you even pick up a team that you don't want to leave? Food Networks "flavesville" and "izbyonka" are familiar with many, their products are loved and recommended to friends.

The company broke into the market of healthy nutrition and made a revolution in retail trade. The Book of Evgeny Shchepin, one of the key employees of the "taste",-this is an honest story about the successes and failures of the company, about plans and expectations, about the attitude to employees and buyers and, of course, about people, without which, "flavesville" would never become as we know him today.
Why readTo be inspired by the history of the real Russian miracle-a company that has placed at the top of not money, and respect for employees and care for consumers-and a broken jackpot.You will learn how the company was created, who stood at its origins and who is at the wheel today. The book has many stories of employees and priceless examples of how the company's basic installations were formed, through what difficulties to the team "flavesville" had to pass and what errors to make.The book has many real cases and rules on which the company works.From Author"This book could have appeared two years ago. I could not have appeared at all. And this fact is eloquently characterized by the entire company "taste".For whomFor businessmen, startupers, students of profile universities and all, who is interested in the development of Russian retail and the work of the company "taste".
Reviews in the mediaThe phenomenon of taste in the Russian market attracts attention with its non-standard. In 10 years, this business has grown to the scale of a whole country, although everything has started with one trade tent. At the same time, the founders of the project did not even take loans. All this was made possible thanks to non-standard solutions and attention to the details of the creators of the taste. If you want to know how exactly they managed to succeed in the conditions of harsh Russian realities, rather read this book.

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2020-05-15 20:22