Ask Mom: How to communicate with customers and confirm the truth of your business idea if everyone lies around? (paperback) | Канцтовары

Ask Mom: How to communicate with customers and confirm the truth of your business idea if everyone lies around? (paperback) | Канцтовары

Steve Blank, Guru startup movement, says, that the main thing for a beginner entrepreneur is to "get out of office" that is, to start directly learning from customers what they need. However, whether you get really important information depends on what questions you will ask. By the way, the most popular question is "Do you like our idea or product"?-wrong. It's like asking mom if she likes your idea: she loves you and praise you anyway, not wanting to upset you. So do 99   % of customers. In general, to be a successful entrepreneur, you need to know how and what exactly to ask, and by the book of Rob фитц­патрика you will learn to do it! The author will help you understand when the answer is given out of courtesy and does not bear any value, will tell you, in which direction should the conversation be developed, which specify questions to ask, How to avoid socially desired answers, how to understand that in the product is good or bad, whether it is needed by the market, how it is properly positioned-and all this with many real examples. Before you a brief, useful and written with good humor practical guide to effective communication of the entrepreneur with customers. It will help you save time, money and nerves.

Steve Blank, Guru startup movement, says, that the main thing for a beginner entrepreneur is to "get out of office" that is, to start directly learning from customers what they need. However, whether you get really important information depends on what questions you will ask. By the way, the most popular question is "Do you like our idea or product"?-wrong. It's like asking mom if she likes your idea: she loves you and praise you anyway, not wanting to upset you. So do 99% customers. In general, to be a successful entrepreneur, you need to know how and what exactly to ask, and by the book of Rob фитц­патрика you will learn to do it!

The author will help you understand when the answer is given out of courtesy and does not bear any value, will tell you, in which direction should the conversation be developed, which specify questions to ask, how to avoid socially desired answers, how to understand that in the product is good or bad whether it need the market, How to correctly position it-and all this with a lot of real examples.

Before you a brief, useful and written with good humor practical guide to effective communication of the entrepreneur with customers. It will help you save time, money and nerves.

Rob Fitzpatrick

Free delivery in Moscow and the regions-with an order amount of more than 2000 rubles